The man behind the diamond

When you think of the diamond and the jewelry industries, one of the few names that will definitely pop up are lugano diamonds. Infact, synonymous with Lugano diamondsis the founder MotiFerder. It is solely due to his expertise and his knowledge thatLugano Diamonds are established and have such a great standing.

The chunk of the credit that this brandenjoys  is due to the extensive travel undertaken by MotiFerder. His travel is done not only to oversee the operations globally but also to study the various global markets and also to pursue the best resources. He also is involved in branding campaigns and that is why the brand does well holistically. He is involved in all the aspects of the business.

moti ferder

In addition to managing the various facets of the brand, he also works as a primary liaison when it comes to the various gemological laboratories and his brand. He also is the leading authority on the inventory, the grading, appraising as well as finding the right channel for marketing for each piece.

One would think that all this occupies more than his waking day. However, they are wrong as he also is a board member for the Orange County Segerstrom Center for Arts in addition to the American Film Festival. He is a leading member of the philanthropic community and also ensures that his brand does their bit in ensuring social responsibility. Lugano Diamonds backs and supports different causes and organizations as well as events. There is the CASA for children, million hospital foundation, United Way, Juvenile Diabetes Research Foundation, Center for Autism as well as Neurodevelopmental disorders among others which are supported by the brand.

Moti Ferder believes in expanding the philanthropy and community involvement and is passionate about it. He also is  trailblazer and enjoys doing things differently.