Brand image of wristwatches
Wristwatches have been the charm of everyone over years all around the globe, be a man or a woman. The history of a wristwatch is some centuries old when human beings felt the need for something that could help them in time management because a human was being burdened with more work and there was a need of time planning to assign a fixed time to different tasks. Later on, people thought that a wristwatch, besides being a tool for time management, could be a fashion accessory. The watchmaker took it as an advantage and created new trends in wristwatches, the ornamental watches, that looked like a jewelry item. The feature was developed in top brands like Rolex which was making watches for high society segment.
Everyone is lured by the brand image
Everyone has a dream to wear a branded article in fashion accessories and apparels, but it can’t be affordable for all because of exceptionally high price. Branded wristwatches have been appealing people at large for years and people wore top brand like Rolex as a status symbol. In recent times, watchmakers have created many new trends in wristwatches like smartwatches, most recent in the wristwatch market, but these have not been able to absolutely rule over the traditional brands. “Old is Gold” and this statement holds good in wristwatches too. Rolex replica watches have captured the market with hot selling, but haven’t been able to suppress the brand image of Rolex.
Will replicas ever substitute the brand?
Not only replicas of Rolex but that of other brands like Breitling replica watches are selling on online watch megastores, but a craze to own a genuine brand has not vanished. The real watch lovers still rely on a genuine brand instead on looking for replica watch. It appears that a time will come when a brand and its replica will have a parallel demand among watch lovers.